Stylish eyeglasses

    Welcome to
    Innovative Eye NJ

    Experience the perfect blend of cutting-edge eye care technology and personalized luxury at Innovative Eye Associates in Montville, NJ.

    Schedule Your Consultation
    Scroll
    Welcome to

    Innovative Eye Associates

    Innovative Eye Associates has redefined luxury eye care. We believe that exceptional vision doesn't just change what you see—it transforms how you experience life. Our comprehensive care combines advanced technology with personalized attention to address your unique vision needs.

    Our boutique optical gallery features curated designer frames from around the world, each selected for quality craftsmanship and distinctive style. We pride ourselves on creating an environment where clinical excellence meets bespoke service, ensuring every patient receives the attention they deserve.

    Innovative Eye Associates Logo
    What We Offer

    Our Featured Services

    Experience comprehensive eye care combining advanced technology with personalized attention.

    Comprehensive Eye Exams

    State-of-the-art diagnostic testing with personalized care for optimal vision health.

    Designer Eyewear

    Curated collection of luxury frames from renowned designers around the world.

    Contact Lens Fitting

    Expert fitting for all types including specialty RGP and scleral lenses.

    Ocular Disease Management

    Comprehensive care and treatment for various eye conditions and diseases.

    Dry Eye Treatment

    Advanced therapies to diagnose and manage chronic dry eye conditions.

    Digital Eye Strain Solutions

    Specialized lenses and techniques to combat the effects of digital screen use.

    Myopia Management

    Specialized treatment to slow the progression of nearsightedness in children and young adults.

    Eye Emergencies

    Immediate care for urgent eye conditions including injuries and sudden vision changes.

    Why Choose Innovative Eye Associates?

    Discover what sets us apart as your premier eye care destination in Towaco, NJ

    Expert Eye Care Professionals

    Our experienced optometrists and staff are dedicated to providing comprehensive eye care with the latest technology and techniques.

    State-of-the-Art Technology

    We utilize cutting-edge diagnostic equipment and treatment methods to ensure accurate diagnoses and effective treatments.

    Designer Frame Collection

    Choose from an extensive selection of luxury designer frames and the latest eyewear trends to match your personal style.

    Personalized Care

    We take the time to understand your unique vision needs and lifestyle to provide customized solutions that work best for you.

    Convenient Location

    Located in the heart of Towaco, NJ, we're easily accessible and committed to serving our local community with excellence.

    Comprehensive Services

    From routine eye exams to specialized treatments, we offer a full range of services to meet all your eye care needs under one roof.

    Meet Our Doctors

    With a shared vision for patient-centered care, they are dedicated to creating a warm, welcoming environment where every patient feels listened to, respected, and treated like family.

    Dr. Amy Jasani

    Dr. Amy Jasani

    Optometrist

    Hover to learn more

    Dr. Amy Jasani

    Optometrist

    Dr. Jasani is a compassionate and experienced optometrist who provides full-scope, personalized eye care for patients of all ages. She has extensive training in medical optometry, including the diagnosis and management of ocular diseases, as well as pediatric eye care, contact lenses, and both pre- and post-operative care for cataract and refractive surgeries.

    Dr. Jasani earned her bachelor's degree in Cell Biology and Neuroscience from Rutgers University, graduating Magna Cum Laude. She went on to receive her Doctor of Optometry degree from SUNY College of Optometry in New York City, graduating with honors and as a member of the Beta Sigma Kappa International Optometric Honor Society.

    Dr. Jasani continued to deepen her clinical expertise by completing a residency in Primary Eye Care at SUNY, where she provided both routine and emergency eye care and mentored optometry students. She later practiced at a busy ophthalmology clinic, where she focused on medical eye care, contact lens fittings, and urgent vision needs.

    Outside the exam room, Dr. Jasani loves spending time with her husband and two young children. She also enjoys traveling and exploring new places, especially when she can do so with her family by her side.

    Dr. John Smith

    Dr. John Smith

    Optometrist

    Hover to learn more

    Dr. John Smith

    Optometrist

    Dr. Smith brings over a decade of experience in comprehensive eye care, specializing in advanced contact lens fittings and dry eye management. Her dedication to staying at the forefront of optometric technology ensures her patients receive the most innovative and effective treatments available.

    She completed her Doctor of Optometry degree with distinction and has since pursued continuing education in specialty contact lenses, including scleral lenses and orthokeratology. Dr. Smith is particularly passionate about helping patients with complex vision needs find comfortable, effective solutions.

    Dr. Smith's warm, patient-centered approach puts even the most anxious patients at ease. She believes in taking the time to thoroughly explain conditions and treatment options, ensuring her patients are active participants in their eye care journey.

    When not caring for patients, Dr. Smith enjoys hiking, photography, and experimenting with new recipes in the kitchen. She and Dr. Jasani's 15-year friendship began in optometry school and has been the foundation of their shared vision for exceptional patient care.

    Brands We Carry

    Discover our curated collection of luxury eyewear from the world's most prestigious designers

    Miu Miu logo
    Persol logo
    Etnia Barcelona logo
    Guess logo
    Kenneth Cole logo
    Prada logo
    Ray-Ban logo
    Modo logo
    Loewe logo
    Tag Heuer logo
    Tom Ford logo

    Insurance We Accept

    We work with most major insurance providers to make quality eye care accessible and affordable

    Aetna logo
    AmeriHealth Administrators logo
    Blue Cross Blue Shield logo
    Cigna logo
    Medicare logo
    UnitedHealthcare logo

    Ready to See the Difference?

    Your eyes deserve expert care—and a team that truly sees you.

    Whether you're due for a checkup, curious about contacts, or helping your child feel confident in class, we're here to make your visit feel smooth, supportive, and completely centered on you.

    Simple scheduling, friendly faces

    Care for the whole family

    Local roots, lifelong relationships